Customer stories that build trust and support growth

People trust people. Real stories make that trust tangible. They help people relate, connect and build confidence in your services.

As an experienced interviewer, journalist and communications professional, I help companies capture these stories and turn them into engaging interviews, articles and testimonials that build trust and support business growth.

SERVICES

I create content that helps organisations communicate with clarity, credibility and impact.

• Client, stakeholder and CEO interviews

• Employer branding and recruitment storytelling

• B2B customer stories and testimonials

• Editorial copywriting for websites, reports, magazines and newsletters

Why customer stories matter

They help you:

• build credibility and trust with prospective clients

• make your impact visible and concrete

• differentiate your brand from competitors

• provide valuable content for your website, sales presentations, newsletters and social media

• support lead generation and sales conversations with authentic proof

How It works?

1. We define the right stories

   Together, we identify the most relevant clients, voices or projects that reflect your brand, values and impact.

2. I interview your stakeholders or your clients

   I conduct a professional interview to uncover insights, experiences and results for marketing, recruitment and sales.

3. I craft the story

   I transform the interview into a compelling article that is clear, engaging and aligned with your brand. Alongside the main story, I can also extract powerful quotes and create ready-to-use content for social media or internal communication.

4. You publish and share

   You receive a publication-ready story that can be used on your website, in sales materials, newsletters, presentations or social media.

SELECTED CLIENTS

• Jeni Real Estate - customer and stakeholder interviews

• KTN Belgium - stakeholder interviews, recruitment and copywriting

• Crelan Bank - creating press releases and bank agent communication

• De Kempe Real Estate Advisory & VINIX - writing and editing customer brochures

• ISTATE Real Estate - copywriting and final editing

• Sereni - CEO interviews within change management

• KdG University of Applied Sciences and Arts - press releases within international marketing & recruitment

• Delhaize & Faritrade Belgium - reportage in Guatemala about Fairtrade coffee

• More cases available on request

WHAT CLIENTS SAY

"Fantastic content creation: energetic, informative and interesting!" Kristel Van Ertvelde, Procter & Gamble

"My intuition gave me a good feeling during the briefing and this became true. It's always nice to work with people who understand their job." Johan-Lou Verwimp, LDV United

"You can always count on Veerle to get a job done. She's a talented person with a rare combination of highly creative skills and an appealing commercial insight. She approaches new projects and ideas with energy, humor and vigor. Veerle was a huge pleasure to work with." Ellen Vergult, PR-consultant

"Having experience as a freelance journalist, Veerle understands that relevance for the audience is key to success. Thanks to her experience in a PR-agency, she manages to combine this concern with the agenda of the client. Veerle has the right skills to top a production off." Jan-Pieter Mateusen, General Manager Duval Guillaume Publishing

“It was such a pleasure working with you. Hopefully we can work together again soon.” Gemma Roberts, Deputy Picture Editor, International (Luxury) Elle | Esquire | Harper’s Bazaar 

“The Guatemala story is really beautiful. Very human and very catchy! Hopefully we can still work together in the future.” Nicolas Lambert, Director Fairtrade Belgium